Fresh Content

• Update often – web spiders like to see new content
• Utilize other authors/writers
• Share content with complementing sites

Site Statistics

• Track visitors (web trends, click tracks or others)
• Distinguish sticking content and update other content
• Analyze incoming links
  • Link Popularity - http://www.linkpopularity.com/
• Review key words that brought traffic to the website

Key Words

• Attract people to your website
• Build a list of two-three key words per page
• Identify key words often used
  • Google – https://adwords.google.com/select/main?cmd=KeywordSandbox
  • Overture - http://inventory.overture.com/
• View competitor sites with higher ranking – View/Source
  • Web Site Ranking - http://toolbar.google.com/
  • Content and navigation
  • The META tages and hyperlinks to other sites
• Place key words behind the page in page title, header, META keywords, description, and content
• Place key words as often as possible in the page text and near top
• Test Key Word Density
  • Keyword Density Analyzer - http://www.keyworddensity.com/

Search Engine Optimization (SEO)

• Learn the science of SEO
  • Content Behind the Web Site Pages
  • Content on the Web Site Pages
  • Incoming Links to the Website (page ranking matters)
• Review resources
  • Best Practices Search Engine Forums- http://www.ihelpyouservices.com/forums/
  • Google Search Engine Optimization - http://www.google.com/webmasters/seo.html
  • SEO Blogg - http://www.highrankings.com/forum/
  • Search Engine Dummies - http://www.searchenginebulletin.com/

Website Usability

• Guide potential customer
  • Easy to use with content that makes sense to the reader
• Apply user-centered design means making sure the users get what they want
  • Time is money so make it easy to get to the purpose
  • Navigation is clean and user-friendly without broken links
  • Phone number and email is on every page
• Establish trust quickly
  • Showcase customers and customer feedback on the home page