Deciding on a Web Site Type

• What is the purpose of the site – informational, e-commerce or other?
• How many pages will you need to express the content?
• Who are your target audiences?
• Do you need to collect data?
  • Send to an email address
  • Store in a database
• What type of web site does your competition have?

Building a Project Plan

• Identify website objectives
  • Web pages (graphic and web design)
  • Database (database specialist)
  • E-commerce (e-commerce specialist)
• Outline timelines and milestones
• Know your budget and pay in increments
• Understand on-going costs of all components

Other than Content

• Select a URL
  • Network Solutions - http://www.networksolutions.com/
  • Go Daddy *very affordable* domain names - www.godaddy.com
  • Trade name - http://www.uspto.gov/main/trademarks.htm
• Find skilled resources
  • Web design firms
  • Independent consultants
  • Tech students - http://www.techstudents.net/
• Find a web hoster and compare solutions
  • Monthly rate
  • Server storage allowed
  • Backup severs and bandwidth availability
  • Web traffic tools
  • Access to log files to traffic usage
  • Customer service
• How will you update the content
  • Identify hourly rate for updates
  • Contribute - http://www.macromedia.com/software/contribute/

Getting the Word Out

• Submit URL to search engines (yahoo, google and others)
• Participate in online forums (advice, articles and response)
• Distribute helpful eNewsletters
  • Exact Target - http://email.exacttarget.com/
  • Topica - http://www.topica.com/
• Build online profiles
  • Yahoo Groups - http://groups.yahoo.com/
  • Ryze - http://www.ryze.com/

Domain Names: